Link to Isometric Site
Lafsa brought big solutions for this global leader of micro/miniaturized parts and components. A 30+ year old company, Isometric was seeking a rebrand overhaul from logo to website to its tradeshow booth and collateral. The Lafsa team provided new brand guidelines that shaped a new logo, tradeshow booth, website, and all sales collateral (including PowerPoint presentations). Ongoing marketing support includes digital marketing efforts (including PPC campaign management and SEO), as well as press release communications and graphic design.
Branding: When Isometric was founded in the 90’s, the business was focused on micro tooling. Over the years, this expertise expanded into the critical competencies of micro molding and micro automated assembly. As such, the previous branding became dated beyond its style. The business, which primarily serves the high precision medical industry, needed to better mirror its global clientele. After significant interviews with the Isometric team and industry research, the team at Lafsa provided numerous options for updated brand guidelines: clean and precise concepts, with colors favored by the medical industry.
Logo: The original logo, developed in the 90’s, showcased the popular geometric shapes and trendy colors of the day. Given that the business began in tooling, the square shapes of the logo were an accurate representation of their business. Today, as a micro molding expert, the logo needed to showcase elements of precision, miniaturization and the strength of their industry-leading reputation. Lafsa designer, Mary Rohl, utilized a strong font with the subtle use of medical tweezers grabbing a micro dot above the “i” for the new logo. The logo was also designed in a more linear manner, so it could fit easier within marketing elements.
Website: As is the case for many businesses, a website tends to evolve with time. The previous site for Isometric was updated in 2017 and included a lot of information and images to showcase expertise. Back then, Google wasn’t as particular about user experience or content organization, and visitors often spent more time on the pages they visited. Fast forward–today’s users are looking for quick answers and Google wants the content well organized, concise, with fast page load times. Not an easy task, especially when you’re an engineering business where the complex content and images are critical to your story–and your competition is nipping at your SEO heels. The Lafsa team collaborated with Isometric’s executive leadership to create a brand new site that better highlighted the business’ expertise and unique core competencies. All with SEO driven content and user experience in mind. In addition, better security measures were added to prevent bots and hacking attempts. After the first week of launch, the new site significantly jumped in site scores and continues to improve in Google rankings each week.
